However, on the social side, while we have seen many organizations strive for diversity, inclusion and equality, other data suggests that many customers are open to brands going further and are demanding that societal concerns also include political issues.Īccording to recent research from Adzooma, the costs and benefits of a brand becoming more political is complicated when you consider the impact of political statements or politically motivated actions on brand followers and reputation as well as the impact on a customers propensity to buy. Now, when it comes to the environment, it is pretty clear that firms should be striving to achieve things like a sustainable and responsible use of resources, a significant reduction of or elimination of all waste and the overall achievement of a carbon-neutral state if not better.
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